PR, media and events for fintech in Pakistan
We help fintechs, digital banks and stablecoin companies get understood in Pakistan: by the press, by banks and regulators, and by the people they want as users. Strategy, media relations, training and events, from the team behind the Fintech Pakistan newsroom.
- Launch announcements
- Media relations
- Thought leadership
- Media training
- Crisis communications
- Events
Our services
Book one on its own or combine them in a retainer. Each is planned around how Pakistan's press, banks and regulators actually work.
Positioning and messaging
One clear account of what your company does in Pakistan and why it matters, that your whole team can use.
- Audit of your current media presence
- Messaging document in English and Urdu
- Review of website and social copy
- Positioning against the banks and wallets people already use
Media relations and PR
Coverage for launches, funding rounds, partnerships and licences, in the outlets your users, partners and investors read.
- Announcement plans and press releases
- Pitching Pakistani business and tech press
- Regional and international finance and crypto media
- A coverage report after every campaign
Thought leadership and founder profile
Put your founders and executives in the conversation about where Pakistan's money is going.
- Op-eds and bylined articles
- Commentary on State Bank, SECP and PVARA decisions
- Interviews and podcasts
- A LinkedIn plan for founders
Regulatory and public affairs communications
Explain your product to the people who license, bank and partner with you, before the headlines do it for you.
- Communications around licences, sandboxes and approvals
- Briefing notes for banks, regulators and policy audiences
- Plain-language explainers of how your product works
- Timing announcements around regulatory milestones
Media training
Prepare your spokespeople for live TV, recorded interviews and panels, in English and Urdu.
- Coaching for live and recorded interviews
- Staying on message under hard questions
- Delivery, tone and body language
- Briefings before big announcements
Crisis communications
A plan in place before something goes wrong, from an outage or fraud scare to a regulatory notice.
- A response protocol agreed in advance
- Holding statements drafted and ready
- Fast correction of inaccurate coverage
- On call only when you need it
Conference and speaking preparation
Turn a speaking slot in Pakistan or the Gulf into something people remember and report.
- Talking points built on the latest news
- Briefings on the panel, the room and the audience
- Positioning before high-profile appearances
- Coverage and posts after the event
Events and side events
Invitation-only rooms in Karachi, Lahore and Islamabad, built around one business goal.
Event formats- Concept, venue and guest list
- Speakers, panels and fireside chats
- Registration and on-the-day running
- Press and content from the room
How a campaign runs
Most work follows four stages. A one-off launch or training session moves through them in weeks; a retainer repeats them.
Discovery
We audit your media presence, agree what you want people to understand, and sync with your product and licensing roadmap. Out of it comes a six-month media plan.
Strategy
We write the messaging document, review your website and social copy, and prepare the announcement, op-eds and briefing material.
Launch
We pitch the story and your executives to the press, place thought leadership pieces, and run interviews as coverage goes live.
Reporting
You get a coverage report, a review of what worked, and the plan for the next announcement.
Media we pitch
Where your story goes depends on who needs to hear it. These are the outlets we plan campaigns around.
- Pakistani business pressDawn, Business Recorder, The Express Tribune, The News and Profit.
- Tech and startup mediaTechJuice and MENAbytes, plus regional startup newsletters and podcasts.
- Urdu press and televisionUrdu newspapers and business shows, for audiences who read and watch in Urdu.
- Gulf and international finance mediaKhaleej Times, The National and Gulf News for the remittance corridors, and Reuters and Bloomberg for international investors.
- Crypto and digital asset mediaCoinDesk, Cointelegraph and The Block, for stablecoin and virtual asset companies.
- Our own channelsFintech Pakistan's newsroom, community and FP Live stage. Anything paid is labelled Partner or Sponsored.
Events we run for you
From a dinner for twelve to a side event at a regional conference, each event is sized to put the right people in one room.
Investor dinners
A small table of founders and investors, with one conversation worth having.
Media roundtables
Briefings for business and tech journalists, on or off the record.
Closed-door roundtables
Operators, banks and policy people on one problem, under the Chatham House Rule.
Launch events and side events
Product launches in Pakistan, and side events alongside conferences in the region.
What an event with us includes
The brief
What the event is for, who has to be in the room, and what success looks like. You get a one-page event brief.
The programme
Format, venue and running order, with speakers sourced and panels or fireside chats planned. Registration on Luma.
On the day
We run the event, look after guests and speakers, and capture the moments worth reporting.
Afterwards
Coverage, photos and posts from the room, warm introductions followed up, and a short report.
How we run events
Hosting an event should turn a conference trip or a launch into introductions, partnerships and coverage, not just a crowd.
- One goal per eventEvery event is built around a single business outcome, agreed before anything is booked.
- The right room, not the biggestDecision-makers, builders, policy people and the journalists who cover them, ahead of headcount.
- Sponsors without the sales pitchSponsors get visibility and the right conversations without turning the room into an advert.
- A programme that keeps its paceShort sessions, real questions and time to talk, from the first welcome to the last coffee.
- Off the record when it helpsClosed-door formats let founders, banks and regulators speak freely.
- Events that come backA good first event can become a series people look forward to, and an asset your brand owns.
Why work with us
- We cover this marketOur newsroom and company directory follow the State Bank, SECP, PVARA and the companies entering Pakistan. Your story starts from what is actually happening.
- Small by designThe people you brief are the people who do the work. No handoffs to junior teams.
- A community behind the storyA free builders' community and FP Live events put your company in front of founders, operators, banks and policy people.
- Sourced, not hypedEvery figure in a pitch has a source. Journalists notice, and it protects you later.
- Pakistan and its corridorsWe work in Pakistan and with the markets its money moves through, including the Gulf, the UK and the US.
- Clear labelsPaid and partner content on our own site is always labelled. Our newsroom's reporting is never for sale.
Who we work with
Companies entering Pakistan
Foreign fintechs and stablecoin companies that need to be known and trusted here before launch.
Fintechs already in Pakistan
Local companies with a funding round, licence or product to announce.
Banks, investors and event organisers
Institutions that want a voice in Pakistan's fintech conversation, or a room full of the people in it.
The team
Questions
Do you guarantee coverage?
No. Nobody honest can. We pitch stories that are true, sourced and newsworthy to the journalists who cover them, and we tell you early if an announcement is unlikely to land.
Does working with you affect what the Fintech Pakistan newsroom writes?
No. Our reporting follows our editorial policy whether or not a company is a client. Anything a client pays for on our site is labelled Partner or Sponsored.
Can we book one service without a retainer?
Yes. A launch campaign, media training, crisis planning or an event can each be booked on its own.
Do you work in Urdu?
Yes. Messaging, media training and press material can be prepared in English and Urdu.
We are not in Pakistan yet. Can you help?
Yes. Much of our work is with companies preparing to enter Pakistan, so they arrive with a clear message and the right introductions.
Announcing something in Pakistan?
Tell us what you are launching and when. We reply by email with how we would run it.
Tell us what you are planning
A few lines on your company, what you want to announce and your timing is enough. We reply by email.
Or email us at
Join the Fintech Pakistan community
A free WhatsApp group for people working in fintech in Pakistan.